Full commitment: Our wide range of methods in market research and market analysis not only supports you in the conception, but also accompanies you in the in-depth analysis and implementation of customized solutions for your concerns.
Market & Target Group
To be successful in the market, you need to understand it and its stakeholders. With the help of market analyses, we provide the required insights into market structures, needs and target groups. So, you don’t just react, but actively shape the market of tomorrow.
Example solutions
Product & Price
New ideas for products and services are created every day – but which ones can truly inspire? Which features differentiate from the competition and what is the customer willing to pay for? We help to find the right answers nd will not let you develop past the market trends.
Example solutions
Communication
The squeaky wheel gets the grease? It’s not quite that simple. In addition to the frequency and channel of your communication, the message is crucial. Check the impact of your campaigns, advertising materials and slogans with our market research – before, during and after the launch.
Example solutions
Brand
A strong brand is the heart of a company. It offers orientation, it differentiates, it creates a sense of connection. Therefore, it should always be maintained and evaluated. We offer contemporary approaches in market research so that you can always keep an eye on the awareness and image of your brand.
Example solutions
and many more
SKOPOS offers a variety of tools and methods developed for a wide range of issues – whether qualitative, quantitative or a combination of both. What all these solutions have in common: they combine established standards with flexibility, efficient processes with our passion for customized consulting. See for yourself.
Example solutions
SKOPOS News: What’s new at SKOPOS?
Link to: Customer surveys as a driver for the used car market
Drive to insights
Customer surveys as a driver for the used car market
Lukas Nosber
Senior Sales & Account Manager
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A selection of our customers
Hear it directly from our clients
With MyMafo, we can handle a volume that would not be possible for us manually. Our internal effort has been reduced by 90% per project! By establishing standards and automation, we can now focus on consulting for highly complex issues. (…)
Pia Leimbach
Head of Market Research Retail Germany , REWE GROUP
The reset of the brand tracking was a complete success for SportScheck: We are faster in decision making because data is available earlier. The continuous tracking, combined with the granularity of the subgroup splits, increases the quality of our analyses because we are better able to identify cause-and-effect relationships. (…)
Dr. Ralph Salzmann
former Head of Customer & Campaign Strategy / Intelligence, SportScheck GmbH
We often have challenges where we need expert knowledge. In these cases, we contact SKOPOS because we can be sure that they have a creative solution for us. They have often surprised us with interesting methods, be it qualitative, quantitative or a combination of both. True to the motto: Can’t be done, doesn’t exist!
Annette Mittelsdorf
Customer Insight Leader / IKEA Deutschland Verkaufs-GmbH
The focus groups with a professional target group have provided us with crucial, important insights. Thanks to the immediate feedback, we can now optimize the tested prototypes in such a way that they will offer even more benefits to potential customers – and at the same time avoid equipping the products with features that are completely irrelevant from the customer’s point of view. Great advice from SKOPOS before, during and after the study!
Marcus Horstmann
Manager Business Development & Research / Ledlenser GmbH & Co. KG
Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking. The fast delivery of results through the interactive dashboard as well as the possibility to perform your own evaluations and thus provide immediate answers to urgent questions are a clear added value for us. (…)
Christian Fritzsche
Market Researcher / Wüstenrot Bausparkasse AG
We would like to thank SKOPOS for the very constructive and professional cooperation! The qualitative-quantitative approach was a lot of fun and provided us with important insights that we can use to work on all levels in the Boards product area over the next few years. In product development, in marketing and also in sales.
Monika Rieß
Senior Project Manager / Sigel GmbH
With MyMafo, we can handle a volume that would not be possible for us manually. Our internal effort has been reduced by 90% per project! By establishing standards and automation, we can now focus on consulting for highly complex issues. (…)
Pia Leimbach
Head of Market Research Retail Germany , REWE GROUP
The reset of the brand tracking was a complete success for SportScheck: We are faster in decision making because data is available earlier. The continuous tracking, combined with the granularity of the subgroup splits, increases the quality of our analyses because we are better able to identify cause-and-effect relationships. (…)
Dr. Ralph Salzmann
former Head of Customer & Campaign Strategy / Intelligence, SportScheck GmbH
The focus groups with a professional target group have provided us with crucial, important insights. Thanks to the immediate feedback, we can now optimize the tested prototypes in such a way that they will offer even more benefits to potential customers – and at the same time avoid equipping the products with features that are completely irrelevant from the customer’s point of view. Great advice from SKOPOS before, during and after the study!
Marcus Horstmann
Manager Business Development & Research / Ledlenser GmbH & Co. KG
Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking. The fast delivery of results through the interactive dashboard as well as the possibility to perform your own evaluations and thus provide immediate answers to urgent questions are a clear added value for us. (…)
Christian Fritzsche
Market Researcher / Wüstenrot Bausparkasse AG
We would like to thank SKOPOS for the very constructive and professional cooperation! The qualitative-quantitative approach was a lot of fun and provided us with important insights that we can use to work on all levels in the Boards product area over the next few years. In product development, in marketing and also in sales.
Monika Rieß
Senior Project Manager / Sigel GmbH
It’s wonderful that our customers see it that way
What is more valuable than the opinion of our customers when it comes to evaluating our performance? Nothing. We are even more pleased about these results, which once again prove that you always make the right choice with SKOPOS.
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SKOPOS in figures
400
customers
177
Employees
1500
Survey participants
3
Locations
Certification
SKOPOS has been certified according to ISO20252 since 2018.
