Expertise and experience in a wide range of industries

With MyMafo, we can handle a volume that would not be possible for us manually. Our internal effort has been reduced by 90% per project! By establishing standards and automation, we can now focus on consulting for highly complex issues.

With MyMafo, we are currently enabling dozens of colleagues in marketing to receive high-quality answers quickly, independently and securely, and thus to align their actions more and more strongly with data. And that’s just the beginning, we’ll continue with colleagues in HR and management – we’re far from finished!

Pia Leimbach

Head of Market Research Retail Germany, REWE GROUP

The reset of the brand tracking was a complete success for SportScheck: We are faster in decision making because data is available earlier. The continuous tracking, combined with the granularity of the subgroup splits, increases the quality of our analyses because we are better able to identify cause-and-effect relationships.

In addition, the tool’s intuitive usability and widespread user rights have massively increased its use beyond market research and thus the relevance of brand tracking for the entire company.

Dr. Ralph Salzmann

former Head of Customer & Campaign Strategy / Intelligence, SportScheck GmbH

We often have issues where we need expert knowledge. In these cases, we contact SKOPOS because we can be sure that they have a creative solution for us. They have repeatedly surprised us with interesting methods, be it qualitative, quantitative or a combination of both. True to the motto: There’s no such thing as can’t be done!

Annette Mittelsdorf
Customer Insight Leader / IKEA Germany Sales-GmbH

The focus groups with a professional target group have provided us with crucial, important insights. Thanks to the immediate feedback, we can now optimize the tested prototypes in such a way that they will offer even more benefits to potential customers – and at the same time avoid adding features to the products that are completely irrelevant from the customer’s point of view. Great advice from SKOPOS before, during and after the study!

Marcus Horstmann
Manager Business Development & Research / Ledlenser GmbH & Co. KG

Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking. The fast delivery of results through the interactive dashboard as well as the possibility to perform own evaluations and thus to provide answers to urgent questions immediately are a clear added value for us. In addition, other departments can also access the results directly, e.g. for campaign measurement and planning.

Christian Fritzsche
Market researcher / Wüstenrot Bausparkasse AG