Consumer goods represent the products with which we consumers interact most frequently in our everyday lives. The market is constantly and rapidly changing. It is not without a reason that we speak of FMCG, or Fast Moving Consumer Goods. There are constantly new product launches, product and packaging changes, new advertising materials and price adjustments. A lot to do for us as market researchers!
This makes it all the more important that you can rely on a competent and experienced partner to research your topics. SKOPOS has been supporting the FMCG sector for many years in optimally designing, positioning and communicating brands and products. We offer individual solutions for every phase of the product life cycle: from concept tests and research on product range design to long-term brand tracking.
Fast and reliable insights in a fast-moving world – that is our quality promise.
Selection of our customers
Insights from the consumer goods industry
Whether logistics or packaging companies: We look back on many successful projects in the consumer goods industry.
Case Study – Shelf Test for Melitta
How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!
Qualitative Community Insights from the SKOPOS EXPLORERS
„Cultured Meat“ – The Meat of the Future?
How vegan is Germany?
Research and community insights from PETA and SKOPOS
Thinking outside the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case Study – Mobile Ethno for HelloFresh
How HelloFresh experienced the moment of “unboxing” up close and gained honest impressions.
Case Study – Research-Community for Kindoh
How we brought South Korean diapers to Germany with a community!
Case Study – Research portal for REWE Group
How we optimized internal market research processes together with REWE Group.
