As industry experts, we know: The market research world is different in the healthcare and pharmaceutical sector. Due to the sensitivity of many topics, legal requirements and the difficulty of recruiting certain survey participants, study projects in these fields usually require a special approach and sensitivity – Methodologically and humanly.
At SKOPOS, we are concentrated on gaining a better understanding of the world of patients, users and insured individuals. Particularly in the area of OTC products, we also benefit from our expertise in the consumer goods industry. But we are also very familiar with the world of healthcare professionals. Our approach? Tailor-made methods that optimize the design and communication of products and services.
With SKOPOS, you put the research for our most valuable asset in the right hands.
Selection of our customers
Insights from the healthcare & pharma industry
From medical associations to biotechnology companies: We look back on many successful projects in the healthcare and pharmaceutical sectors.
Qualitative Community Insights from the SKOPOS EXPLORERS
Health and how we intend to maintain it!
Qualitative Community Insights from the SKOPOS EXPLORERS
Trend topic: Mental Health
From the doctor’s office to the waiting room:
How the change of perspective in pharmaceutical market research puts the customer at the center
Thinking outise the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case Study – Shelf Test für Melitta
Wie wir mit den SKOPOS SHELF Melitta dabei helfen, den Kaffeefilter-Markt zu erobern!
Case Study – Research-Portal for the REWE GROUP
How we optimized internal market research processes together with REWE Group.
Case Study – Mobile Ethno for HelloFresh
How HelloFresh experienced the moment of “unboxing” up close and gained honest impressions.
