The furniture and devices we surround ourselves with within our four walls have to meet many requirements: They have to be functional, durable and suit us. This is more important than ever in today’s world, where even a kitchen appliance or a vacuum cleaner can be an expression of a lifestyle. Added to this are the demands of the increasing digitalization and networking of our own homes. Closed ecosystems can create barriers for alternative providers and products. If you don’t want to miss out, you need to keep your nose to the grindstone.
With SKOPOS, you can immerse yourself in the lives of your target groups. Using modern approaches of ethnographic research and in-home tests, you get impressions that could not be more true to life. By the way, we don’t just look at what already exists, but accompany you throughout the entire innovation cycle – from the generation of initial ideas and the development of concepts to the testing of prototypes. These valuable insights for product management are complemented by our wide range of approaches from brand and communication research.
Rely on SKOPOS in the Home & Garden sector. Because we are at home in market research.
Selection of our customers
Thinking outside the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case Study – Shelf Test for Melitta
How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!
Case Study – Research-Community for Kindoh
How we brought South Korean diapers to Germany with a community!
Case Study – Mobile Ethno for HelloFresh
How HelloFresh experienced the moment of “unboxing” up close and gained honest impressions.
