Media shapes us and our view of the world. It is used for education, communication and, of course, entertainment. The media landscape has changed dramatically in recent years and decades – from analog to digital, from linear to non-linear, from reactive to interactive. Not all traditional “leading media” such as radio and TV have been able to keep up with this change in equal measure. They were and are forced to renew, expand and in some cases consolidate their offerings. Modern media, above all social media, has to deal with questions of their social responsibility and credibility.
And last but not least, there is the commercial competition for ratings in which (nearly) all providers are engaged.
With SKOPOS, media operators themselves become the listeners: Who are my consumers? What do they want to hear and see in the future? How do I differentiate myself in the market? To answer these questions, we talk to a wide variety of target groups – newspaper subscribers and streaming nerds, traditionalists and hedonists, teachers and students. We benefit from our many years of experience in the industry. And last but not least, our proximity to the media and creative city of Cologne.
Set your antennas to receive and rely on SKOPOS for insights from the media industry.
A selection of our customers
Thinking outside the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case Study – Research-Portal for die REWE GROUP
How we optimized internal market research processes together with REWE Group!
Case Study – Shelf Test for Melitta
How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!
Case Study – Research-Community for kindoh
How we brought South Korean diapers to Germany with a community!
