The saying sounds corny: Retail is change. However, this holds true to this day more than ever. While the major technological advances of recent years, such as omni-channel and digitalization, are still in full swing, the next changes are already emerging: demographic change, inflation and changes in purchasing behaviour. And last but not least, energy-intensive retailers need answers to the global issue of sustainability.
With its deep roots in the industry, SKOPOS can show ways to respond to these challenges and help shape the retail of tomorrow – from the right positioning of the brand in the face of global competition to the right positioning of a product on the shelf. In addition to our many years of experience, we draw on a wide range of specific approaches such as POS surveys, customer journey research and virtual shelf tests.
Whether food, furniture or DIY: SKOPOS is the right partner for you!
Selection of our customers
Insights from the retail industry
Whether retail or e-commerce: We look back on many successful projects in the commerce sector.
Case Study – Research-Portal for the REWE GROUP
How we optimized internal market research processes together with REWE Group.
Case Study – Mobile Ethno for HelloFresh
How HelloFresh experienced the moment of “unboxing” up close and gained honest impressions.
Qualitative Community Insights from SKOPOS EXPLORERS
How we currently shop and what influences our purchase decision!
Thinking outside the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case Study – Research-Community for Kindoh
How we brought South Korean diapers to Germany with a community!
Case Study – Shelf Test for Melitta
How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!
Case Study – Research community for PROTINA
How we made the roll-out of LINTIA even more successful with a community
