Germany and the world are growing more travel-friendly again. Following the severe decline caused by the coronavirus pandemic, the number of private and business trips is on a steep upward trend. At the same time, the demands of many travelers are increasing: means of transport, accommodation and activities – everything can be individual and even a little extravagant. And of course, the megatrends of digitalization and sustainability are also impacting the tourism industry. Anyone who wants to give their guests a pleasant time must therefore cater to a wide variety of needs.
Our research helps your target groups to be heard: Business or private? All-inclusive or customized? Economy or luxury? These questions are just an introduction to the multifaceted world of travel. That’s why research at SKOPOS goes deeper and looks for the true drivers of enthusiasm and differentiating features. And this is what our customers appreciate – whether they are all-inclusive travel agencies, hotel chains or city marketers.
Market research is like traveling: Only those who choose the right path will ultimately reach their destination.
Selection of our customers
Thinking outside the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case Study – Research community for PROTINA
How we made the roll-out of LINTIA Logoeven more successful with a community
Case Study – Shelf Test for Melitta
How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!
Case Study – Research-Community for kindoh
How we brought South Korean diapers to Germany with a community!
