Of course, brand research should show how your brand develops over time in comparison to the competition.
No doubt, this is important. But you should not settle for that: You don’t just want to understand the past and present, you want to successfully shape the future. It’s about how you can get the most out of your brand, where the critical fields of action are and determining the most effective strategies for approaching them.
Here are the most important reasons why you should Alternative: consider our services for your brand management needs:
1. State-of-the-art-Brand model
Byron Sharp, Daniel Kahnemann or BrandZ? We know them. And we have integrated these insights into our model so that it is in line with the latest brand research.
Three dimensions characterize successful brands:
Mental presence as the most important short-term predictor
Attractiveness as a sustainable growth driver
Bonding for loyalty and stability
2. Actionability
“Where do we currently stand and how have things developed?” is not enough for us. We show you what the most important levers are to enhance your brand’s strength and ensure its sustained success.
Easily accessible, intuitive and tailored to your individual needs.
We provide you with up-to-date and action-oriented reports – as an interactive dashboard or classic report, depending on your preference.
Smart algorithms & data analysis
We get the most out of the data: depending on requirements, we add special analyses and deep dives from our extended Analytics Suite, e.g. conversion drivers and prediction models. We structure and analyze open responses efficiently using automatic text analysis. Additional tools such as heat maps for evaluating advertising media can be incorporated easily into the surveys..
Easily accessible, intuitive and tailored to your individual needs. We provide you with up-to-date and action-oriented reports – as an interactive dashboard or classic report, or a combination of both, depending on your preference.
3. The SKOPOS-DNA
Every market research institute has its own DNA and signature. What distinguishes SKOPOS in brand research?
CUSTOMER ORIENTATION in capital letters
At SKOPOS, we are passionate about our customers and their brands. You will experience this in your everyday life.
Flexibility & individuality
“One size fits all” works just as little as reinventing the wheel time and again. Standardization allows for helpful benchmarking, but at the same time every brand is individual, with different categories, countries and life cycle phases.
We therefore say: As standardized as reasonable, as individual as possible.
So that you get the best possible solution for your brand.
Our tools – for selective checks or permanent tracking
With our BRAND CHECK and BRAND PULSE tools, we offer solutions for the entire spectrum of brand research and for a wide range of budgets.
 Point measurement with overarching dimensions for a small budget: |  Continuous measurement with detailed brand analysis: | |
| Ideal overview with indispensable KPIs such as brand funnel, relevant set and overarching parameters for brand strength |  | |
| Integration of our brand strength model into overarching parameters of brand strength | | |
| Tracking in always-on mode or at different points in time | | |
| Detailed analysis of brand strength & image factors with driver analysis | | |
| Optionally integrable modules such as campaign & packaging awareness or individual item batteries | |
Single use as pre & post measurement:
Ideal overview with indispensable KPIs and individual items in the competitive environment
Brand awareness and image as important performance factors
Effectiveness of measures or campaigns for efficient brand management
Continuous measurement:
Tracking in always-on mode with all brand key figures
Control via KPI cockpit with alerts for significant changes and important need for action
Optimally supplemented by additional situational analysis modules, e.g. for brand deep dives, advertising media or advertising spending analyses
You want more?
Do you have secondary data from other systems such as CRM or Data Warehouse and want to link this with our brand research in order to analyze your performance more holistically? Our DataScience colleagues at SKOPOS elements will make this possible too.
Further data sources
Financial parameters and/or closing figures
Media spending & media plans
Social Media
Customer satisfaction
Customer support
