The automotive and mobility industry is in an era of extraordinary change. New automotive and safety technologies, new competitors and changing demands on mobility are just some of the challenges that stakeholders in the market have to face nowadays. This makes it all the more important to keep your finger on the pulse in order to anticipate changes right away and seize opportunities.
SKOPOS has maintained close ties with the automotive industry for many years. Our international customers appreciate not only our in-depth knowledge of the industry but also our unique mix of methods. Whether it’s a car clinic to test a prototype, an early buyer study to determine reasons for purchase or eye tracking to optimize your HMI: with SKOPOS, you can keep an eye on the big picture as well as the small details. It goes without saying that we have our highest standards of data protection and security regularly audited, for example as part of TISAX or ISO 20252.
Set the right course for a successful future in a moving, sustainable world with SKOPOS.
Selection of our customers
Insights from the automotive and mobility industry
From technology to service providers: We look back on many successful projects in the automotive and mobility sector.
Your path to insights from the Chinese automotive industry
Dialog with our local partners in China – Part 1: The methodology
Caste Study – Mobile Ethnography
How Ionity immersed itself in the everyday lives of people with electric cars.
Your path to insights from the Chinese automotive industry
Dialog with our local partners in China – Part 3: Virtual Car Clinics
Thinking outside the box!
There’s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.
Case study – Mobile Ethno for HelloFresh
How HelloFresh experienced the moment of “unboxing” up close and gained honest impressions.
Case Study – Research portal for REWE GROUP
How we optimized internal market research processes together with REWE Group.
Case Study – Research community for PROTINA
How we made the roll-out of Lintia even more successful with a community.
