Product & Price

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It doesn’t get any closer to the shelf: Make your product a star!

Did you know that about 70% of new developments in the FMCG market flop?*.

SKOPOS SHELF provides the necessary insights to prevent this from happening to you!

We have your product innovations tested exactly where customers make their purchasing decisions – at the shelf. And you get answers to the most important questions in category management regarding new product launches, packaging and pricing, and assortment optimization.

*Fast Moving Consumer Goods’ study by Serviceplan and GfK

Rely on the advantages of SKOPOS SHELF

Digital, realistic shelf replica for testing product relaunches or new product introductions

Test visibility and perception of product, packaging and pricing design

Various proven test variants to choose from, flexible task definition for your research questions

Clear key figures and concrete suggestions for optimized strategy implementation

Unlike many other competitive solutions, SKOPOS SHELF provides you with in-depth insights into product perception, buying habits and shopping cart structure.

Buyer reach

Purchase depth

Shopping cart analysis

Buyer analysis

Take Rate/
Buyer Share

Brand level

Product level

Ratio to facings

Ratio to total category

Number of units
per purchase

Brand level

Product level

Ratio to total category

Detailed view:
Shopping cart

Number of products

Shopping cart value

Purchase overlap

Detailed view:
Buyer

New customer acquisition

Cannibalization (substitution of own range)

Acquisition of competitor customers

Unlike many other competitive solutions, SKOPOS SHELF provides you with in-depth insights into product perception, buying habits and shopping cart structure.

Buyer reach

Purchase depth

Take Rate/
Buyer Share

Brand level

Product level

Ratio to facings

Ratio to total category

Number of units
per purchase

Brand level

Product level

Ratio to total category

Shopping cart analysis

Buyer analysis

Detailed view:
Shopping cart

Number of products

Value of shopping cart

Purchase overlap

Detailed view:
Buyer

New customer acquisition

Cannibalization (substitution of own range)

Acquisition of competitor customers

Buyer reach

Take Rate/
Buyer share

Brand level

Product level

Ratio to facings

Ratio to toal categorie

Purchase depth

Number of units
per purchase

Brand level

Product level

Ratio to total categorie

Shopping cart analysis

Detailed view:
Shopping cart

Number of Products

Value of shopping cart

Purchase overlap

Buyer analysis

Detailed view:
Buyer

New customer acquisition

Cannibalization (substitution of own range)

Acquisition of competitor customers

A glimpse behind the scenes – that’s how SKOPOS SHELF works

Our shelf measures stopping, holding and closing power: initial exploration, concrete product interest and purchase completion.

Depending on the requirements of the product category, different tasks may be possible. This can be a typical weekly shopping – or there is a limited budget. In another variant, only a limited number of items may be placed in the shopping cart. Via pre- and post-comparison, a new product launch is simulated and any changes in purchasing behavior are analyzed.

Shelf Test – Demo

Take a look for yourself and test the functionalities.

It is great that you want to try SKOPOS SHELF.
You can click through four different scenarios with different purchasing tasks.

Shopping to your heart’s content for a maximum budget of 20€.

Purchase up to 15 products.

Shop for your weekly supply of cookies.

Do the pre/post comparison when launching a new product.

Shelf Test – Demo

Take a look for yourself and test the functionalities.

It is great that you want to try SKOPOS SHELF.
You can click through four different scenarios with different purchasing tasks.

Shopping to your heart’s content for a maximum budget of 20€.

Purchase up to 15 products.

Shop for your weekly supply of cookies.

Do the pre/post comparison when launching a new product.

You want to learn more? This is how you extend SKOPOS SHELF

If you want to, you can find out much more about your product and add other study components and data to SKOPOS SHELF. The choice is yours!

SKOPOS HEATMAP for the analysis of:

Likes

Dislikes

Optimization potential

Daten-Validation with:

Usage & Attitude content

Transaction data from retail

Additional market data

Product test to determine:

Product review

Taste & usage experience

Repurchase rate

Assortment analysis for:

Category design

Shopper orientation

SKOPOS HEATMAP for the analysis of:

Likes

Dislikes

Optimization potential

Daten-Validation with:

Usage & Attitude content

Transaction data from retail

Additional market data

Product test to determine:

Product review

Taste & usage experience

Repurchase rate

Assortment analysis for:

Category design

Shopper orientation

The next step for your optimized shelf appearance

Contact me and schedule a non-binding consultation!

Lukas Nosber
Senior Sales & Account Manager
E-Mail: lukas.nosber@skopos.de

Anja Kreutzer
Director Research and Development
E-Mail: anja.kreutzer@skopos.de

Product & Price

It doesn’t get any closer to the shelf: Make your product a star!

Rely on the advantages of SKOPOS SHELF

A glimpse behind the scenes – that’s how SKOPOS SHELF works

Shelf Test – Demo

Shelf Test – Demo

You want to learn more? This is how you extend SKOPOS SHELF

The next step for your optimized shelf appearance

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